Case study

Salt+Light Wealth Academy – Social Media Management & Organic Growth

Salt+Light Wealth Academy is a financial education and personal development brand focused on helping people bring positive transformation into their lives and businesses. Its messaging emphasizes Christian business leadership, wealth education, and personal growth, reaching entrepreneurs, business owners, and professi…

Cover slide of the portfolio presentation: My Work for Salt+Light Wealth Academy

Overview

Salt+Light Wealth Academy is a financial education and personal development brand focused on helping people bring positive transformation into their lives and businesses. Its messaging emphasizes Christian business leadership, wealth education, and personal growth, reaching entrepreneurs, business owners, and professionals seeking personal and business growth through Christian business leadership.

Challenges and approach

Salt+Light Wealth Academy wanted to strengthen its presence on Facebook and Instagram, increase organic followers, and promote its wealth education and business leadership programs. I was responsible for creating engaging social media content that reflected the brand's identity and communicated its message effectively, designing promotional graphics, developing content ideas, and supporting organic audience growth through strategic content creation and social media management.

What I contributed

Social Media Management; Facebook & Instagram Content Creation; Promotional Graphic Design; Organic Follower Growth Strategy; Content Planning & Scheduling; Social Media Engagement; Brand Visual Consistency