Overview
Social Media & Digital Content · Personal Brand / Business CLIENT Rick Valcourt LOCATION Saskatoon, Saskatchewan, Canada STARTED July 24, 2024 ROLE TikTok Video Editor & Content Creator Rick Valcourt wanted to expand the reach of his existing Facebook content by repurposing it for TikTok. The goal was to transform existing posts into short-form videos that were suitable for TikTok while maintaining the original message and visual identity. This is an ongoing engagement.
Challenges and approach
The project focused on adapting Rick's existing Facebook content into engaging TikTok videos. Rather than creating content from scratch, I transformed his original posts into short-form video formats, making the material more suitable for TikTok's audience and viewing experience. Each video included relevant images, subtitles, descriptions, and small branding elements such as the logo and profile image. I also shared completed video drafts with the client for review before delivery.
What I contributed
Facebook Content Repurposing; TikTok Video Creation; Short-Form Video Editing; Subtitle Integration; Video Description Writing; Image & Visual Integration; Logo & Brand Element Placement; TikTok Content Formatting; Video Draft Preparation & Client Review
