Overview
MOJO Education creates diverse, accessible early-childhood learning resources that promote inclusion and social-emotional growth through play. The engagement called for a social media strategist to manage MOJO's presence across platforms, build out a monthly content calendar, and create educational, brand-aligned content that drives engagement with early-childhood educators and families. This is an ongoing engagement.
Challenges and approach
MOJO Education needed a social media strategist to manage their presence across platforms and build consistent, engaging content around early-childhood education and inclusive play. I developed a monthly content calendar, created educational social media content, and planned TikTok-specific strategy, while scheduling and publishing through SocialPilot and tracking performance to refine what resonated with MOJO's audience of educators and families.
What I contributed
Social Media Strategy & Management; Monthly Content Calendar Development; Educational Content Planning; Social Media Content Creation; Product Promotion & Brand Communication; TikTok Content Strategy; SocialPilot Scheduling & Publishing; Social Media Trend Research; Audience Engagement & Community Support; Content Performance Analysis
