Overview
IdeasLead is a book-focused brand promoting content related to leadership, personal development, influence, and professional growth. The brand aims to reach readers interested in leadership principles, personal growth, and developing their professional capabilities through books and educational content. This is an ongoing engagement.
Challenges and approach
Blaine Pratt needed ongoing social media marketing support to promote his books, strengthen the IdeasLead brand, reach relevant audiences, and increase book sales. I manage the brand's social media marketing activities, develop engaging promotional content, create campaign graphics, and manage advertising campaigns. My work focuses on presenting the books effectively, communicating their value to potential readers, and building consistent brand visibility across social media platforms. The collaboration operates under a long-term arrangement focused on continuous content development, audience engagement, and book promotion.
What I contributed
Social Media Account Setup & Management; Social Media Content Creation; Promotional Graphic Design; Paid Advertising Campaigns; Book Marketing & Promotion; Content Strategy & Planning; Audience Engagement; Campaign Management
