Overview
Billie Young operates an Airbnb business offering short-term accommodation to travelers and guests. The business needed a complete digital marketing setup to strengthen its online presence, improve brand visibility, reach potential guests, and establish a direct booking channel. The objective was to build a connected marketing system that supports guest acquisition, promotional campaigns, and booking management. This is an ongoing engagement.
Challenges and approach
Billie Young needed comprehensive digital marketing support to establish and manage the online presence of his Airbnb business. The project involved building the marketing infrastructure, creating promotional strategies, and implementing systems to attract potential guests and encourage direct bookings. I independently handled the complete marketing setup, from social media account configuration and content planning to paid advertising, CRM integration, and direct booking website development. I also worked on guest retargeting strategies, TikTok marketing, marketing automation, and brand asset development to create a connected digital marketing ecosystem for the business.
What I contributed
Social Media Account Setup & Management; Content Strategy & Calendar Development; Social Media Content Creation; Paid Advertising Campaigns; TikTok Marketing; Direct Booking Website Development; CRM Setup & Integration; Marketing Automation & Post Scheduling; Guest Retargeting Strategy; Brand Logo & Marketing Asset Development; Online Visibility & Digital Promotion
