Case study

Rhubaia – Brand Development & Digital Marketing

Rhubaia is a sustainable fashion and fashion technology brand based in Calgary, Alberta, Canada. Its target audience: fashion-conscious professionals, sustainable fashion consumers, technology-oriented fashion enthusiasts, people who want smarter wardrobe management, and people looking for personalized digital fashion…

Cover slide of the portfolio presentation: My Work for Rhubaia

Overview

Rhubaia is a sustainable fashion and fashion technology brand based in Calgary, Alberta, Canada. Its target audience: fashion-conscious professionals, sustainable fashion consumers, technology-oriented fashion enthusiasts, people who want smarter wardrobe management, and people looking for personalized digital fashion experiences.

What I contributed

Social Media Content; Creative Direction; Reels & Video Production; Content Strategy; Digital Marketing Campaigns; Paid Advertising Creatives; App Promotion