Overview
Freeland Financial Services provides financial and insurance-related services, with a focus on life insurance solutions, including Indexed Universal Life (IUL). The project focuses on developing and managing advertising creatives for life insurance campaigns connected to the company's CRM, creating engaging advertisements that communicate insurance concepts, promote services, and support the company's marketing campaigns. This is an ongoing engagement.
Challenges and approach
Freeland Financial Services needed dedicated creative support to develop and manage life insurance advertisements for its CRM and marketing campaigns. I work directly with Joe Freeland to create engaging advertising creatives that communicate life insurance products and financial concepts to potential customers, developing visually appealing ad designs and maintaining consistency across campaign materials. I also participate in biweekly Zoom meetings to review campaign performance, discuss advertising requirements, and update campaign creatives and strategies based on the client's needs.
What I contributed
Life Insurance Advertising Design; IUL Marketing Creative Development; Promotional Graphic Design; Advertising Copy & Visual Communication; CRM Advertising Creative Management; Ad Campaign Updates & Management; Campaign Review & Creative Optimization; Marketing Material Development; Biweekly Campaign Review Meetings; Client Communication & Collaboration
